Collective
CONTENT TEAM
A new hybrid in-housing offering that makes sense of new ways of working.
A dedicated team for you, that reside with Collective
We flip the existing in-house model, giving you all the benefits of a team that work for you full time but in an agency environment where they can thrive in our culture.
Recruiting high-quality talent is easier as they’re more attracted by the prospect of working in a dynamic agency environment.
Career and learning paths are clear due to the wide and understood agency structure – plus the ability to rotate through teams.
We provide senior agency team mentorship and learning and development for greater job satisfaction.
The benefits for you AND YOUR BUSINESS
Save on agency fees
You pay via a salary-plus model, so you make a significant cost saving on agency rates.
A dedicated, fast-acting team
Your team is 100% dedicated to you without distraction. You can react to events and changing business priorities quickly.
Immersed in your business
You have a consistent team, invested in your business. Thanks to our integrated environment, team members are empowered by our creative and strategic leaders.
The model in action: A global studio for Avis Budget Group
A dedicated studio of talent who deliver video content production, photography, design, art working, performance marketing and measurement.
This saves the brand on average €1m+ a year in agency fees.
The team interact directly with Avis on a daily basis, working on new briefs and delivering across multiple markets.
And for brand consistency, they’re integrated with the wider agency on broader advertising campaigns and bigger activations
The Content Studio has not only delivered over 3,000 assets for our international business, it’s improved our ability to be agile and react in real-time at a difficult time for the travel industry. It’s fundamentally changed the way we work for the better.
Senior Marketing Director, Avis Budget Group International
15
Global territories
3,000
Assets delivered annually
€1m+
A year saving on agency fees
Marketing innovation at pace
What a dedicated content team
can deliver for your brand
Content creation
Hybrid content content creators deliver videography and photography like you’ve never seen before, at pace.
Campaign development
End-to-end creative campaign development from ideation through to global activation across every channel.
Strategy & consulting
Access to transformational strategists who work in tandem with your marketing and business insights teams to maximize results.
Performance marketing
Our performance specialists deliver end-to-end campaigns that achieve 40x ROAS across PPC, display, paid social and OTT.
Design & art working
We provide always-on support for design and artworking to quickly roll out omnichannel assets that are transcreated for local markets.
Data & analytics
We report in real-time through social listening, analytics and data analysis so you always know how your brand is performing.
Start building your new content team
Get in touch to request a bespoke proposal on how a dedicated content team can transform your in-house marketing capabilities.
If you’ve got what it takes to join us, we’d love to hear from you. Please email careers@collectiveworld.com with your CV and cover letter.
