Collective World is launching a green media agency. Called Collective Performance, the new agency has been created to offer its existing and prospective clients a media solution that begins the journey to carbon-neutral media, to deliver growth the right way.

The B Corp-certified business knows that 100% carbon-neutral media won’t happen straight away, but wants to begin moving towards that goal. And wants clients to take that journey with them, to take a fresh approach to media and make a fresh start.

Collective Performance will offer paid media, SEO, CX, CRO, social, distribution and analytics, but all will be run through partnerships with sustainable tech, media platforms and specialist companies that generate and offer green media solutions using sustainable supply-side platforms.

It is also investing heavily in R&D to develop new performance marketing tools and find more AdTech partners to partner with to help monitor, measure and mitigate the carbon footprint of digital media while making proactive recommendations for its clients.

Collective World formerly offered media through a small group of media specialists based within the main agency. Collective Performance will be a new standalone business with a new green approach within the main Collective offering.

Liam Scott, performance marketing lead at Collective Media, said: “100% sustainability will take time, and we’re wise enough and transparent enough to admit that we don’t have all the answers. Yet. But we know we’ll get there and we hope that clients will want to come on this journey with us. A fresh approach with a fresh start. The world is demanding a more responsible approach to growth, and we’re committed to making it happen because there is no plan B.”