Collective creates hybrid in-housing model
Chris Shadrick
Interim Managing Director

The in-house agency model can and should be better. That’s why we’ve launched Content Studio which flips the in-house model and puts creatives where they want to be, in a creative environment.

With 70% of clients either considering or already doing in-housing, the interest and eagerness is undeniable. Yet so are the problems. Low-quality talent, low interest from creatives, high churn and difficulty keeping the talent motivated and energised.

Louise Morgan, Commercial Marketing – Strategy & Transformation Leader, Avis Budget Group, said: “The Content Studio offering is not only time-efficient and cost-effective, but also derives brilliant creative. Instead of the usual concerns of in-housing and the resultant recruitment headache, lack of motivation and distance from the creative community, we get a dedicated team of highly energised and eager creatives who we form a real bond with.”