Collective appoints David Farrant as Business Director
Chris Shadrick
Interim Managing Director

Collective has appointed David Farrant as its new business director. David joins Collective having spent 20 years in senior roles in the advertising sector, including stints with Tag, Oliver and MullenLowe.

During his time at TAG David pivoted its agency model to create work within the virtual production space, meeting client demands and the logistical constraints of the pandemic. Prior to TAG and positions in other esteemed agencies, David honed his creative talents as an art director and partner at Karma Design in The Bahamas, where he grew up and resided.

David is focused on building and expanding Collective’s 3D production offering that focuses on using real-time technology by Unreal Engine and Omniverse. David’s unwavering vision for a more sustainable future in content creation resonates deeply with Collective’s ethos and marks a significant step towards transforming the industry. David will be spearheading Collective’s strategy on plans for 3D content creation.

The new role will see Farrant working closely with Chris Shadrick, the Interim Managing Director at Collective, as the team harnesses the power of innovative digital creativity.

Outside of his professional achievements, David holds the unique distinction of claiming three citizenships and the title of South East London’s Ex Amateur Boxing Champion.

David Farrant, Business Director at Collective, said, “I am thrilled to be joining a team whose vision aligns with my own. As creative minds in an ever-changing and growing industry, we hold the power to create a new wave of content creation. By embracing real-time 3D technology and virtual production, we can unlock massive environmental benefits. With this new role, I aim to highlight to agencies and brands alike the undeniable benefits of quality as well as substantial time and cost savings gained by adopting this production method. I am looking forward to an exciting future within the agency.

Chris Shadrick, Interim Managing Director at Collective, said, “David brings a wealth of expertise to the role. He has extensive industry experience and a passion for 3D content creation which makes him a driving force behind our mission to revolutionise our unique offering. Together, we aim to engage with agencies and brands seeking to elevate their content to unprecedented levels while embracing a sustainable and forward-thinking approach.

This article was first published on LBB.