Disruptive B2B marketing campaign

Enterprise IT isn’t the sexiest of subject matters – even when the product you offer allows project managers to easily and safely deliver complex IT infrastructure projects.

Our brief was to showcase the core benefits of Panaya’s software, in a way that would resonate with our IT audience. So rather than a dull walk-through, we created a truly engaging and entertaining piece of content, showcasing life with, and without, Panaya. Think ‘Sliding Doors’ meets ‘Snatch’.