Accelerating awareness
online and OOH
Showcasing Zipcar as the summer ‘plandemonium’ solution to YoPros via digital, social and OOH.
Challenge
Summer. We all do it differently. But the thing everyone has in common is wanting to make the most of it.
London in the sunshine can mean the stress of too many plans to fit them all in – unless there’s a way to have it all with ease.
And thanks to Zipcar’s USP of thousands of vehicles (including EVs), available to hire across a massive rental map, there is.
Our job was to communicate this to 25-35 year old members and new users with urgency, vibrancy, wit and wonder.
So buckle up…
Solution
This was the time to shine.
Our TTL campaign showed London’s sunny (and rainy) season in all its glory – ‘plandemoniom’ tamed due to the availability and simplicity of Zipcar.
Our films packed pacy punch, conveying variety with extra vibes.
Our digital and OOH paired fun, memorable copy with visualisation of multiple different use cases and Zipcar starring in the supporting role.
Our campaign line, ‘Here for however you summer’ gave us a literal and emotive message installing Zipcar as the go-to tool for getting every last drop out of summer 2024.
And we even took to the road ourselves, spreading the word on a big green bus seen all over town.
We delivered to Zipcar:
+8%
New user traffic, new app uses and increase in applications week on week
+7%
Existing user web traffic
-50%
In CPM on paid social
33.3%
More clicks thanks to our campaign
