Driving loyalty
with gaming

Novotel, part of the Accor Group, asked us to activate their Hide&Seek ‘through the line’ campaign in a fun, family-friendly way at their hotels across Europe.

We knew this called for a playable, relatable and translatable concept that added something meaningful to family holidays, over multiple different touchpoints.

After diving through mountains of material from the Novotel archives, we found the winning idea hiding in a kid’s menu. 

Staring back at us was a gang of hand drawn animal characters. But they needed new friends, a new purpose and a new leader of the pack.

Enter the organisation’s furry bear mascot who we reimagined as ‘Novo’ – the perfect figurehead for The Novotel Trail, our character-based, digital and physical Hide&Seek game.

Using printed assets and on-site posters with bespoke QR codes, alongside intuitive design, build, storytelling, animation and gamification – we created a joyful, memorable activity to strengthen the bond between Novotel and their guests.

Ready or not…

Since mid-June we’ve helped Novotel entertain more than 3000 families from over 70 different countries with an average engagement rate of 67%.

In other words, a big thumbs, paws, claws, trunks and flippers up.

And The Novotel Trail is still going strong.