3D Pixel 9 launch
Bringing Google’s latest smart phone to life with a jaw-dropping anamorphic 3D billboard in Paris.
The challenge
We were approached by EssenceMediacom with a simple yet scintillating ask.
Create a 3D anamorphic billboard execution for the Google Pixel 9 including statics, animation, stickers and sound to go big and live in the Westfield Paris.
A gigantic job, literally, with an extremely tight deadline, but one we’re primed to deliver with real-time 3D.
The solution
This sort of high pace, high profile challenge is tailored made for our Creative Technologist team.
We brought the storyboard to life using real-time 3D, first modeling the phone as a digital twin, then building a wider environment to add depth and enable seamless swapping of colors, backgrounds, and textures to find the perfect combinations for animation.
This approach allowed us to be creatively playful, highly collaborative, and instantly adaptive – reaching our goals quickly through live sessions and multiple iterations.
“Working with Collective was a really enjoyable, collaborative process. They were very responsive and brought a lot to the table in terms of their creativity and technical know-how. The end result looked stunning – even better in person – and I’d have no doubts about working with Collective again.”
Andrew Veasey, SVP, Creative EMEA, Creative, Media Futures Group
The results
The results spoke for themselves.
A stunning anamorphic billboard display that truly stood out in the Parisian Westfield, and was the perfect hi-tech complement to the Google Pixel 9.
Its dynamic design and immersive experience perfectly reflected the innovation and sophistication of Google’s latest flagship device, and left a lasting impression on everyone who saw it.
We delivered:
Fast turnaround
3 weeks from brief to live
Pixel perfect
And easily adaptable
Easy reuse
Adaptable for future campaigns
High impact
Driving memorability
