Digital twin revolution

Axe produces a huge number of products and product variants, each requiring its own set of unique marketing assets. This typically involves complex and expensive physical shoots.

Given the constant demand for fresh content across multiple markets, Axe wanted to explore if digital product twin tech could deliver pixel-perfection while reducing the carbon cost and overhead of physical production. Fundamentally, could digital product twins deliver quality at scale and pace?

We introduced Axe to the power of Nvidia Omniverse and interoperable USD files. We created a single digital ‘product twin’ truth – with all variants contained within it – that enabled consistent, scalable content creation. This allowed quick adjustments, easy automation, and seamless variant management.

The Omniverse ‘studio’ also facilitated real-time collaboration with Axe. It gave their creative team the flexibility to experiment with styles, angles, and effects without the constraints of traditional shoots. This allowed us to deliver dynamic, high-quality content more efficiently while giving Axe greater creative control.

We delivered hundreds of assets to power Axe’s campaigns across different platforms. The content not only hit the mark in terms of quality, it also streamlined processes significantly, cutting production costs and times.

But perhaps most importantly, the digital product twins and content created can be reused and adapted in the future. With AI powered digital product twins, every project builds on the investment of the last driving an exponential return on investment.