Devotion To Detail

Delivering hand-crafted digital design for a premium lifestyle brand

The Challenge

Uniform Wares is a premium and proudly British watch brand. Although it had gained global attention for its striking minimalist design, the sole proprietary point of purchase – the Uniform Wares website – wasn’t doing the company justice, either from a brand or an e-commerce perspective.

Uniform Wares screenshot

The human insight

If you’re buying a luxury watch, you want to pore over every detail. In the past, this meant visiting an elegant showroom to physically see and feel the pieces. Since Uniform Wares had no stores of its own, we decided to use cutting-edge digital design to provide the same sense of brand immersion.

My Independent Bookshop tablet screenshot

The Idea

Craft. Precision. Artistry. We created a beautiful, meticulously considered site to celebrate the devotion to detail that goes into each and every Uniform Wares watch. Our goal was to visually romance the products in breathtaking fidelity – mirroring their recognisable look.

My Independent Bookshop desktop screenshot

‘Devotion to Detail’ led our creative philosophy, allowing the aesthetic of the watches to shine through. Echoing this minimalism, we eliminated any superfluous design elements.

My Independent Bookshop desktop screenshot

The Impact

Since the new site went live, Uniform Wares has never been busier. Traffic is up by 26%, revenue by 40% and average order value by 38%. And proving that we cracked the difficult challenge of creating a tactile experience online, there’s been a 71% increase in sales of their top-priced model.

  • 26% increase in traffic
  • 40% increase in revenue
  • 38% increase in order value
  • 71% increase in sales