Enterprise IT isn’t the sexiest of subject matters – even when the product you are offering allows project managers to easily and safely deliver complex IT infrastructure projects. Our brief was to showcase the core benefits of Panaya’s software, in a way that would resonate with our IT PM audience. So rather than a dull walk-through, we created a truly engaging and entertaining piece of content, showcasing life with, and without, Panaya. Think ‘Sliding Doors’ meets ‘Snatch’.
Inspiring the world to upgrade their weekend through a beautiful and engaging content series
Expressing the unique personality of a sector-defining brand
Energising a low interest category with powerful online content