Disruptive content

Using warmth, humour and clarity to showcase enterprise IT project management software

The Challenge

Enterprise IT isn’t the sexiest of subject matters – even when the product you are offering allows project managers to easily and safely deliver complex IT infrastructure projects. Our brief was to showcase the core benefits of Panaya’s software, in a way that would resonate with our IT PM audience. So rather than a dull walk-through, we created a truly engaging and entertaining piece of content, showcasing life with, and without, Panaya. Think ‘Sliding Doors’ meets ‘Snatch’.

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  • 5.5 million impressions
  • 134% increase in social media referrals
  • 627k video views
  • 25% increase in website traffic

Watch the video